PisoPlus · Internal · META ADS

Restore META ADS to ₱196k/day

One-page case. 10 September 2026. Full budget already worked: cheaper CPA and more organic / brand traffic.

The result is already on the board. At ₱196k/day, CPA was ₱734 and organic / brand first deposits went 223 → 565. The 16 Aug cut to ₱96k did not improve CPA (₱741) — it only cut first deposits from ~270/day to ~132/day. Put the budget back. Organic is the leftover of META ADS, not a reason to spend less.
Keep this · 1–16 August
₱196k / day META ADS
270First deposits / day
₱734CPA · better than July ₱1,066
565August organic / brand FTD
The cut · 17 August onward
₱96k / day META ADS
132First deposits / day (−51%)
₱741CPA · almost unchanged
Cut did not helpSame CPA, half the volume

First deposits per day — same scale, two budgets

Green bars = ₱196k/day · ~270 first deposits/day · CPA ₱734 Gold line = 16 Aug · META ADS cut in half Gray bars = ₱96k/day · ~132 first deposits/day · CPA ₱741

Organic / brand traffic came from the full budget

People saw META ADS, then searched the brand. June 92 → July 223 → August 565. Do not cut paid because organic is up.

October if we restore vs if we keep the cut

Same-scale first deposits. Restore ₱196k ≈ 6,500 in October. Hold ₱96k ≈ 4,100. Difference: +2,400.

What to do

  1. Restore META ADS to ~₱196k/day now — already proven at ₱734 CPA, and it is what built organic / brand traffic.
  2. If the restore has to be stepped, ₱146k/day is the floor, not the target. ₱96k is the cut we are reversing.
  3. Refresh creatives so CPA stays near ₱734, not the old July ₱1,066.

October and November range

META ADS / day Read this as Oct first deposits Nov first deposits META ADS CPA
Hold ₱96k Keep the cut. Half the volume. Brand halo fades. 3,900 – 4,300 3,800 – 4,100 ~₱740
₱146k (+50%) Minimum step if we cannot restore in one go. 5,300 – 5,700 5,100 – 5,600 ~₱790 – 850
Restore ₱196k The ask. Same daily budget that already printed ₱734 CPA and doubled organic / brand FTD. 6,200 – 6,800 6,000 – 6,600 ₱734 already printed

Totals already include META ADS + organic / brand. Do not add organic twice. Start the restore now; October is the first full month.