PisoPlus · Confidential · 10 September 2026

META ADS budget recommendation

August performance, acquisition events, and the proposed daily budget of ₱196,000 for October–November.

Recommendation: restore META ADS to ₱196,000 per day. At that rate in 1–16 August, CPA improved from ₱1,066 to ₱734 and CPR from ₱181 to ₱125. Organic / brand first deposits rose from 223 in July to 565 in August. Piso Plus now ranks first on Google for brand search, and that result is not government-blocked. The 22 August cloaker keeps campaigns stable and remains on the user’s device if a URL is banned. The reduction to ₱96,000 per day did not improve CPA (₱741); it reduced registrations from about 1,563 to 1,046 per day and first deposits from about 270 to 132 per day.

Rationale

01

Brand search

Piso Plus ranks first on Google for the brand query. That listing is not blocked. META ADS spend is what trained users to search the brand (organic first deposits 92 → 565). Holding the reduced budget slows that channel.

02

Cloaker

Live since 22 August: fewer campaign disables, shorter learning, lower CPR. The install remains on the user’s phone if a URL is banned, so META ADS players are retained. Unit risk is lower than in early August.

03

Unit economics

₱196,000 per day already delivered CPA ₱734 and about 270 first deposits per day. With the cloaker and brand ranking in place, returning to that budget is the lower-risk path versus the first time it was run.

August timeline

1–16 August · ₱196,000 / day Branding and mixed creatives (sabong, sports, casino). CPA ₱734. Period in which brand search accelerated.
16 August · budget reduced ₱96,000 / day. Registrations about 1,563 → 1,046 / day. First deposits about 270 → 132 / day. CPA held at ₱741.
22 August · cloaker Fewer META disables and shorter learning. The cloaker remains on the device if a URL is banned.
28 August · URL blocked A site URL was blocked. Google brand search remained first and accessible. Users with the cloaker on device were retained.
1–16 August
₱196k per day
1,563Registrations / day
270First deposits / day
₱125CPR (July: ₱181)
₱734CPA (July: ₱1,066)
From 17 August
₱96k per day
1,046Registrations / day (−33%)
132First deposits / day (−51%)
₱93CPR
₱741CPA

Daily registrations and first deposits

Two charts, two scales. Upper chart is registrations; lower chart is first deposits. Event markers: 16 August budget reduction, 22 August cloaker, 28 August URL block.

₱196,000 / day · 1,563 regs · 270 FTD · CPR ₱125 · CPA ₱734 16 Aug · budget reduced 22 Aug · cloaker 28 Aug · URL blocked; brand search held ₱96,000 / day · 1,046 regs · 132 FTD · CPR ₱93 · CPA ₱741

Organic / brand first deposits

Piso Plus ranks first on Google for the brand query. That listing is not government-blocked. 92 → 223 → 565. Organic volume followed META ADS brand spend; it is not a substitute for it.

October first deposits, by daily budget

₱196,000 / day ≈ 6,500 first deposits. ₱96,000 / day ≈ 4,100. Difference: 2,400.

Recommendation

  1. Restore META ADS to ₱196,000 per day. That rate already delivered CPA ₱734. Brand search is first on Google, and the cloaker retains the player on device.
  2. If the increase must be staged, ₱146,000 per day is the minimum step. ₱96,000 per day is the current reduced rate, not the target.
  3. Refresh creatives (models, bloggers, sabong, sports, casino) so CPA remains near ₱734 rather than the July level of ₱1,066.

October–November outlook

META ADS / day October first deposits November first deposits META ADS CPA
₱96,000 Current reduced rate. Lower registrations and first deposits; brand search is under-fed. 3,900 – 4,300 3,800 – 4,100 ~₱740
₱146,000 (+50%) Interim step if ₱196,000 cannot be restored in one change. 5,300 – 5,700 5,100 – 5,600 ~₱790 – 850
₱196,000 Recommended. Same daily budget that delivered CPA ₱734, with cloaker and Google brand ranking now in place. 6,200 – 6,800 6,000 – 6,600 ₱734 (August actual)

Totals include META ADS and organic / brand first deposits. Do not add organic a second time.